eCommerce Strategy

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6
min read
Dec 6, 2019

The Rise and Inevitable Fall of the Digitally Native Vertical Brand

By:
Rakuten Super Logistics

The Digitally Native Vertical Brand (DNVB) rose to the top and shook the retail industry as a whole. However, recent criticisms point to the inevitable fall of the DNVB in its current state.

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4
min read
Nov 20, 2019

‍Why You May Want to Reconsider Custom Packaging in eCommerce

By:
Rakuten Super Logistics

A handwritten thank you note sent with every order, gift wrapping, colorful tissue paper, and branded stickers can all appeal to customers... but is it worth the added investment?

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4
min read
Nov 13, 2019

5 Easy eCommerce Holiday Prep Strategies

By:
Rakuten Super Logistics

Ecommerce Holiday Prep is often left until the last minute, but the time to prepare for the holiday rush is now. Implementing some simple strategies ahead of time can increase your holiday sales.

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4
min read
Nov 13, 2019

The “Boutique” Epidemic: Is Dropshipping a Viable Strategy?

By:
Rakuten Super Logistics

Here are two ads I was shown on Instagram in the span of a couple days. Different stores, different messaging, but same product.

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3
min read
Nov 13, 2019

The Effect of Growing Customer Expectations on Supply Chain Trends

By:
Rakuten Super Logistics

In recent years, there has been a steady rise in the number of packages shipped in the United States. Estimates show that Amazon shipped more than 5 billion items via its Prime system in 2017 alone.

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4
min read
Nov 13, 2019

Successfully employing free shipping to increase conversion rates

By:
Rakuten Super Logistics

To compete with brick-and-mortar, it’s essential that online retailers reduce the number of customers who ready to buy something but fail to complete their cart transaction when they see the shippi...

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3
min read
Nov 13, 2019

Amazon is building on its supply chain

By:
Sarah Smith

Amazon is diversifying its supply chain strategy to include shipping via land, sea, and air. Learn more about the growth of Amazon's supply chain network!

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3
min read
Nov 13, 2019

Packaging strategies in e-commerce fulfillment

By:
Sarah Smith

Sometimes, the box is just as important as what's in it. Learn about the importance of a good product packaging design with these helpful strategy tips!

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4
min read
Nov 13, 2019

The impact of Walmart's OTIF policy on providers and consumers

By:
Rakuten Super Logistics

Walmart has tightened its on-time in-full policy, fining suppliers who don't meet them. Learn what Walmart's new OTIF policy means for your business.

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3
min read
Nov 13, 2019

Why the Fed's decision not to raise funds rate could be a long-term risk

By:
Milton Amaya

In March 2019, the FOMC elected not to raise the current federal funds rate about the current 2.5%. Learn more about the potential impacts of this decision.

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min read
Nov 13, 2019

Final mile delivery creates a competitive advantage

By:
Sarah Smith

Many online retailers are trying to simplify their last mile delivery services to be more efficient. Learn how final mile delivery solutions are evolving!

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min read
Nov 13, 2019

Why e-commerce retailers must implement a multiple facility shipping model

By:
Rakuten Super Logistics

For online retailers, being able to reach all your customers quickly can be a challenge. Use multiple shipping facilities to boost your order fulfillment!

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