The Best 2-Day Shipping Strategy to Increase Sales

By:
Rakuten Super Logistics
Apr 28, 2020

Nearly 70% of Americans have shopped online. Whether it’s purchasing pet supplies, clothing, electronics, or more essential items, the demand for a convenient shopping experience and expedited shipping continues to increase. Today, customers expect to have their packages arrive in two days or less. Failing to meet these customers’ expectations can push them to shop from your competitors. So how do you keep your customers happy? Try incorporating these two day shipping fulfillment methods in your eCommerce strategy.

Ground Shipping

Like many online retailers using outsourced fulfillment services, such as those at Rakuten Super Logistics, ground shipping can be an efficient way to receive the best blend of low costs and expedited delivery times. By using multiple fulfillment warehouses, you can go shorter distances and reach your customers right where they live. Your shipping costs will also be cut down due to lower fuel charges and travel times.

Air Shipping

Although 2-day ground shipping is the ideal method for fast and low-cost delivery, air shipping is a great choice when you need increased speeds and guaranteed delivery dates. You do have the ability to ship packaged internationally, however, your costs will dramatically increase due to distance. 

Of these shipping options, two day ground shipping always comes in on the lower spectrum of cost. The less distance you have to travel, the less the shipping costs will start to add up. 

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Reduce Cart Abandonment

Using a shipping method that allows for fast delivery can help with daily sales and cart abandonment. A large percentage of shoppers end up abandoning orders altogether when shipping costs and delivery times start to add up. 1- 2-day shipping can help you eliminate cart abandonment by offering faster shipping times.

Increase Customer Retention

A successful eCommerce business has customers consistently coming back for more. Customers that receive fast delivery from two day shipping and accurate orders are more likely to make additional purchases from your business in the future. Offering ideal shipping pricing and timelines is your key to increasing customer retention.

Is your eCommerce business struggling to meet your customers’ needs? It’s time to reconsider how you are fulfilling your orders. At Rakuten Super Logistics, we ship *almost* everything. We can help increase your sales and customer satisfaction and scale your business.


Contact us to request a quote and learn more about partnering with RSL to fulfill your eCommerce shipping needs. 


Rakuten Super Logistics (RSL) is the leader in eCommerce order fulfillment services and freight brokerage. RSL offers national fulfillment services and a network of 15 US fulfillment centers located in Anaheim (CA), Atlanta (GA), Austin (TX), Chicago (IL), Denver (CO), Houston (TX), Las Vegas (NV), Miami (FL), Olean (NY), Reno (NV), Salt Lake City (UT), and Scranton (PA). Their state-of-the-art technology allows for integration with popular shopping cart platforms and online marketplaces including Amazon, Big Commerce, Channel Advisor, eBay, Magento, ShipStation, Shopify, Volusion, Walmart Marketplace, and WooCommerce. RSL offers modern fulfillment solutions for leading eCommerce retailers focused on reducing shipping costs, improving order accuracy, decreasing shipping times, and increasing customer satisfaction.