Common eCommerce Holiday Fulfillment Mistakes

By:
Rakuten Super Logistics
Feb 25, 2020

The holiday rush can be difficult for even the best eCommerce companies to manage. From high customer volume to managing fulfillment services, mistakes can happen. Providing a customer with a great product on time can be a mission, especially when you’re competing with thousands of other online companies. Even if you got Scrooged this past holiday season, you could avoid repeating eCommerce fulfillment mistakes and make 2020 your best year yet.

Missing Carrier Cutoffs

Missing a shipping deadline is every gifter's worst nightmare. They planned for the perfect present just to find out it won’t actually arrive until after Christmas. When eCommerce retailers miss these fulfillment deadlines or do not communicate late delivery with their clients, their holiday shipping will be a nightmare. 

Not Recruiting Help

With the influx of orders during the holiday shopping season, most eCommerce companies need more than one person to manage it all. Many self-fulfillers look to fulfillment services like Rakuten Super Logistics to meet these needs. Using state-of-the-art fulfillment center software can help any busy eCommerce retailer ensure all of their orders are being processed and delivered on time.

Using Complicated Packaging

Although the unboxing experience is a trending phenomenon, it may not always be cost-effective for eCommerce companies. Custom eCommerce packaging can range anywhere from $5 - $25 or more per package. Trying to keep up with the holiday rush while staying on budget can put you in the red once the season is over. Not only will you lose time if you opt-out of using a fulfillment services provider, but the majority of your budget will also be spent on shipping supplies. You can get ahead of the game by evaluating your shipping and fulfillment methods now.


The holiday shopping season will be here before you know it. Now is the time to review your past mistakes and create a new plan. At Rakuten Super Logistics, we can help you successfully scale your business as well as give you the support you need to get your creation into your customers’ hands. 


Rakuten Super Logistics (RSL) is a national leader in eCommerce order fulfillment and freight brokerage. RSL’s nationwide network of fulfillment centers allows leading eCommerce retailers to reduce shipping costs, improve order accuracy, decrease shipping times, and increase customer satisfaction. Stop paying for your recent holiday shipping mistakes. Contact us to request a quote on eCommerce fulfillment and start preparing now for the 2020 shopping season.