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eCommerce Trends for 2020 Holiday Sales

By:
Rakuten Super Logistics
July 30, 2020

As the summer months come to a close, consumers are preparing for the increased purchases that come with the holiday shopping season. Many eCommerce retailers have already experienced significant increases in demand of their inventory, including those non-essential items. The 2020 holiday shopping season is predicted to outperform last year’s 2019 record-breaking revenue. There are several eCommerce trends for the 2020 holiday sales season that your online business should be aware of.

What Are Customers Purchasing?

 In 2019, the top purchased products during the holiday season were basketball shoes, running sneakers, and cosmetics. It is predicted that this year retailers will see some of those same popular purchases. As retailers have seen during the first half of 2020, consumers are predicted to increase purchases of items like clothing, health and beauty supplies, home decor, and electronics and entertainment. If your online business specializes in these non-essential product categories, it’s a good idea to start stocking up on your most popular items now and ensure you have the adequate space needed to store all of your holiday merchandise.

When Are Customers Buying?

During the 2019 holiday season, Cyber week contributed to nearly 40% of retailers’ yearly revenue. Thanksgiving alone had higher sales than other shopping days like Black Friday and Cyber Monday. On a yearly basis, customers start shopping for the holidays as early as October. The 2020 holiday season expects to see these same trends. In order to keep up with the growing demand, retailers are starting to get their holiday merchandise and plans in order during the summer months. This can help ensure customers don’t turn away from an online purchase due to sold-out items or delayed shipping times.

How Are Customers Shopping?

Year over year, purchases made on mobile devices have increased by nearly 40%. As you prepare for your holiday sales, it’s vital that your site is mobile compatible. As the need for touchless shopping continues to increase, more and more consumers are demanding to solve all their shopping needs right from home. Is your site and fulfillment ready to handle the volume of online orders expected to come in on the biggest shopping days of the year? Consumers are looking for expert customer service, a fluid shopping experience, effortless shipping, and on-time delivery with every purchase.

eCommerce retailers should be preparing now for the upcoming holiday season. Avoid waiting until the last minute to prepare your holiday inventory and finalize your plan for shipping. An experienced fulfillment partner like Rakuten Super Logistics can take care of all of your holiday needs. From warehousing to fulfillment, shipping, and returns, RSL is the key to a successful peak season. Learn how we can help you.


Rakuten Super Logistics (RSL) is the leader in eCommerce order fulfillment services and freight brokerage. RSL offers national fulfillment services and a network of 15 US fulfillment centers located in Anaheim (CA), Atlanta (GA), Austin (TX), Chicago (IL), Denver (CO), Houston (TX), Las Vegas (NV), Miami (FL), Olean (NY), Reno (NV), Salt Lake City (UT), and Scranton (PA). Their state-of-the-art technology allows for integration with popular shopping cart platforms and online marketplaces including Amazon, Big Commerce, Channel Advisor, eBay, Magento, ShipStation, Shopify, Volusion, Walmart Marketplace, and WooCommerce. RSL offers modern fulfillment solutions for leading eCommerce retailers focused on reducing shipping costs, improving order accuracy, decreasing shipping times, and increasing customer satisfaction.