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Holiday eCommerce Mistakes That Will Ruin Salt Lake City Sales

By:
Rakuten Super Logistics
October 27, 2020

Ready or not, holiday sales are coming, and your Salt Lake City customers may not be patiently waiting. During the coming peak season, your online store will be at its busiest. Between seasonal sales and new releases, expect your sales to double or even triple during these next few months. Is your eCommerce business ready? Here are the major areas you should fool-proof to avoid mistakes before launching your holiday campaigns.

Website

Utah gift-givers and holiday shoppers will be your biggest customers during peak season. It’s important to ensure a flawless shopping experience. Errors with your website will make it more difficult to convert these potential customers into buyers. Site speed is a big reason many consumers abandon their carts. 47% of Salt Lake City consumers expect a website to load in under two seconds. To convert potential shoppers, it’s critical to make sure that your website can handle a high number of visitors.

A bad checkout experience can lead to these cart abandonments. Issues with shipping pricing or options, the ability to checkout as a guest, or inputting offer codes can turn Salt Lake City shoppers away. Ensure your site doesn’t run into any of these issues by testing your store before your holiday sales launch.

Shipping

As mentioned above, shipping prices can make or break a sale. The holiday season is no exception. 61.8% of Salt Lake City consumers reported that cost was the most important shipping factor when making the decision to buy. Most peak season shoppers are looking for the best deals including free shipping and multiple shipping options. Can your business offer these?

Shipping communication is also a bigger deal during the holiday season. 93% of Salt Lake City customers reported that they want to stay informed and receive proactive updates from retailers about their shipments. Consumers find comfort in tracking their packages and plan their parties around these deliveries. It’s important that your business establishes a plan for communicating carrier delivery updates quickly and clearly. 

Inventory

As the demand for your products increases during the holidays, so should your inventory. Out of stock items not only hurt your revenue, but they also eliminate many potential sales. Salt Lake City residents that are shopping at your site for the first time will immediately have a bad experience when that perfect gift they’re searching for is sold out. Trying to restock items mid-sale can be impossible, and it’s highly unlikely you’ll meet Christmas deadlines.

On the opposite side, ordering too much inventory without adequate space can cause even more problems. Although it’s important to have all of your most popular items on hand for Salt Lake City customers, limited storage space can cause issues with fulfillment and shipping. Ideally, you should find a happy medium of both space and inventory.

Your best bet for eliminating all of these potential errors is to recruit professional help. Although it may be too late to recruit a 3PL for this season, it’s not too early to start planning for 2021.

Partnering with a reliable shipping partner like Rakuten Super Logistics can cut your overall costs and ensure all of your Salt Lake City customers have a positive shopping experience and receive all of their orders quickly and accurately. With multiple fulfillment centers, your business will have enough room for all of your inventory throughout the entire year and the ability to reach new customers across the country.

Contact us to see how Rakuten Super Logistics can transform your business.

Rakuten Super Logistics (RSL) is the leader in eCommerce order fulfillment services and freight brokerage. RSL offers national fulfillment services and a network of 15 US fulfillment centers located in Anaheim (CA), Atlanta (GA), Austin (TX), Chicago (IL), Denver (CO), Houston (TX), Las Vegas (NV), Miami (FL), Olean (NY), Reno (NV), Salt Lake City (UT), and Scranton (PA). Their state-of-the-art technology allows for integration with popular shopping cart platforms and online marketplaces including Amazon, Big Commerce, Channel Advisor, eBay, Magento, ShipStation, Shopify, Volusion, Walmart Marketplace, and WooCommerce. 

RSL offers modern fulfillment solutions for leading eCommerce retailers focused on reducing shipping costs, improving order accuracy, decreasing shipping times, and increasing customer satisfaction.