Does that mean Google is overstepping the bounds of online privacy? After all, Facebook has been doing the same thing with ads for the last few years without a great deal of controversy. But critics rightfully argue that Google is an essential tool in some businesses, and that many people can’t simply choose to opt out. They argue that search, unlike ads, should NOT be personalized. After all, if you are Googling something for business, you probably would not want your personal hobbies to affect your results. Some proponents of the new changes, however, argue that if they have to see ads, they’d rather see ones they’re interested in. Ultimately, it is Google users themselves that must make the decision to support or to reject the new policy.
Do like customized ads and search?