Now that the biggest sales of the year are in the past, consumers are looking to mark off the last minute items on their shopping lists. 62% of Miami shoppers buy their gifts the week before Christmas. Are you ready to handle these last-minute orders? Here are several tips that can help you stay on top of late requests.
Fool-Proof Your Return Policy
Because of the high volume of purchases made during the holidays, mid and postseason returns can paralyze your online business. 60% of Miami shoppers will choose a business if they have a simple return policy. Have your return FAQs front and center on your holiday sales pages as well as on item details. It’s important to also clearly communicate restrictions with your customers in your marketing. Whether it’s a social media post or an email, make sure you are providing your Miami shoppers with the resources they need.
Make Site Navigation Simple
The easier it is to find an item, the more likely your Miami site visitors will make a purchase. Keep your sales items in a holiday hub and add a recommendations section. This will help customers immediately know what the best deals are and keep them on your site longer as they explore new products. Make it simple to search for items on your site or to connect with a customer representative for questions.
Clearly State Shipping Deadlines
With so many holiday shoppers making purchases so close to Christmas, it’s critical that you clearly state all of your shipping deadlines and expectations. Although most shoppers won’t expect free delivery for an overnight option, they do want to know right away if their gift will be delivered in time for the holiday. Depending on the shipping carrier you use, these dates could fluctuate. Determine now who you will use for deliveries and place deadlines in multiple areas of your site and in your marketing to keep customers informed.
Related Article: Last-Minute Holiday Checklist for eCommerce Sellers
Provide Delivery Tracking
Tracking packages is a great customer service tactic to use for all of your Miami shoppers. 51% of consumers want real-time visibility into the status of their orders. Even if a gift is purchased last-minute, consumers still want to know when they can expect their packages. Providing a simple tracking system that allows customers to receive updates will help eliminate unnecessary customer service requests as well as keep all of your customers happy.
Last-minute purchases are inevitable for all retailers. Although Miami customers may have started their holiday shopping as early as October, the last weeks of December can be the most challenging for eCommerce sellers. Focus on clear communication and give every customer a great shopping experience to help your business finish the year strong and avoid costly shipping mistakes. Still have questions about returns? Take a look at this guide.
2021 is almost here, and outsourcing your shipping and fulfillment next year can take your business to the next level. Contact our eCommerce logistics experts at Rakuten Super Logistics and see how we can help increase your profit and cut your shipping costs.
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