2020 was a big year for the eCommerce industry, and many retailers’ businesses exponentially grew. As we transition into the new year, here are four areas your Miami eCommerce business should consider improving to keep your store prospering.
Loyalty programs are great ways to keep your Miami customers coming back even after the holidays. Offering discounts like free shipping or freebies are low-cost rewards. 52% of consumers will join the loyalty program of a brand they make frequent purchases from. The shoppers participating in reward programs are even more likely to make larger purchases than new customers. Using rankings like stars or points to have customers meet certain reward thresholds will actually help increase your overall profit.
Like many eCommerce retailers have seen over the holidays, Miami shoppers appreciate custom pages that feature their favorite items. You can improve your shoppers’ experiences by refreshing the layout of your site to include sales pages, suggested items, and even category pages for specific products. Take a look at which items your customers are frequently looking for to determine which pages make the most sense on your site.
A large portion of cart abandonment happens due to issues during the checkout process. The inability to checkout as a guest, input discounts, or obtain free shipping are common reasons Miami shoppers leave retailers’ websites prior to making purchases. Focus on simplifying the process for your customers and creating a better shopping experience.
The eCommerce industry grew over 30% this year as most customers turned to online retailers to meet all of their needs. As the new year approaches, your Miami customers will likely continue using online shopping methods, which means you will be spending even more time packing and shipping your orders. It’s time to let the experts handle it. Get your time back and save money by outsourcing your shipping and eCommerce order fulfillment.
Working with a reliable third-party logistics company like Rakuten Super Logistics gives you access to 15 fulfillment centers nationwide, including our Miami warehouse, and the ability to reach customers quicker.
You’ve worked hard to keep your business flourishing in 2020. As you move into the new year, take a look back at how you can improve your business to better support your Miami customers and keep last year’s momentum going.
Contact us today and see how Rakuten Super Logistics can transform your business.
Rakuten Super Logistics (RSL) is the leader in eCommerce order fulfillment services and freight brokerage. RSL offers national fulfillment services and a network of 15 US fulfillment centers located in Anaheim (CA), Atlanta (GA), Austin (TX), Chicago (IL), Denver (CO), Houston (TX), Las Vegas (NV), Miami (FL), Olean (NY), Reno (NV), Salt Lake City (UT), and Scranton (PA). Their state-of-the-art technology allows for integration with popular shopping cart platforms and online marketplaces including Amazon, Big Commerce, Channel Advisor, eBay, Magento, ShipStation, Shopify, Volusion, Walmart Marketplace, and WooCommerce.