Fitness Product Company

See how Rakuten Super Logistics provides eCommerce fitness retailers the order fulfillment tools and services to compete in this competitive industry.

Request a Quote

“Even though we’re not physically handling the order fulfillment, we feel like we are in complete control of the process.” - CEO, Fitness Product Company

Why did you decide to outsource your order fulfillment?

We’ve tried to handle this process in-house but it’s just not realistic. Based on the volume and complexity of our order fulfillment, it makes sense to outsource from a cost perspective as well as an operational perspective. Internally, we want to keep our focus on continuing to build our brand and expand our business. We’ve been in a steep growth period for some time now and we don’t want to take our eye off the ball. Order fulfillment is such a detail-oriented process that we really feel it’s important to have it managed by someone who has expertise and experience in that area, and someone who can give it their full attention.

Why is RSL the right fulfillment partner for your business?

First and foremost, we value RSL’s dependability. Our orders go out on time and they are accurate. That’s the most important consideration. We want everyone who interacts with our brand to have a great experience. That starts with receiving timely, accurate shipments. Secondly, RSL is able to scale quickly. In our business, our shipment volume spikes quickly and dramatically when we onboard a new client. RSL is able to handle those spikes without missing a beat. Another point about RSL that has impressed us is the technology. We’re a technology company ourselves and we recognize the value of state-of-the-art systems. RSL’s cloud-based SmartFill platform provides us with real-time visibility into order status, inventory levels, shipment status and numerous reports that help us run our business as efficiently as possible. Even though we’re not physically handling the order fulfillment, we feel like we are in complete control of the process.

Can you describe your experience with RSL?

We’ve been partnering with RSL for two years. During that time, we’ve been fortunate to grow substantially. We’re shipping tens of thousands of orders per month to recipients in nearly every state. RSL has been able to grow with us. We have a dedicated account rep at RSL who is so responsive and helpful that we actually feel like he is an extension of our own team. That may sound like a cliché, but it’s absolutely true. RSL’s service orientation is really a differentiator for them. Servicing our business is not simple. When we onboard a new client, it’s a fairly complex process. We ship thousands of “welcome kits” to end users within days of bringing on a new client. The welcome kits include several items, and the welcome kits are not the same for every client. RSL does a great job at assembling these kits accurately and quickly, and ensuring that our end users have a positive first impression of our company. It’s a relief knowing that order fulfillment is a part of our business that we don’t have to worry about. RSL is completely reliable.

How RSL best serves fitness product companies:

When it comes to online fitness products, fulfillment by Rakuten Super Logistics 2-Day Delivery Network is built specifically for businesses just like yours. The online fitness products industry has grown to over $10B in annual sales, and is expec- ted to continue to grow. Rakuten Super Logistics has played an integral role in our customers' rapid growth by protecting their reputation with fast and accurate order fulfillment. Every fitness business is special and unique -- your difference is part of what helps you stand out from the competition. As a result, at RSL we’ve found that there are often lots of twists and intricacies to your fitness business that only you and your team understand. Your customers have unique needs – in fact, they often depend on you to get and maintain one of life’s most precious resources: their health. As the leader of a successful fitness business you know from experience that things in your day-to-day operations can get pretty complex, and you may not be entirely sure that anyone else could ever really get it all. At Rakuten Super Logistics we get it and we’re happy to apply our expertise to free up some of your valuable time so that you can focus on the parts of your business and life that really matter.

About Rakuten Super Logistics U.S.

Founded in 2001, Rakuten Super Logistics U.S. (formerly Webgistix is a Rakuten, Inc. (4755: Tokyo) company and a global leader in e-Commerce order fulfillment. Operating a strategic, nationwide network of fulfillment centers, Rakuten Super Logistics U.S. protects e-Commerce retailers’ reputation with fast and accurate third-party fulfillment services. The Rakuten Super Logistics U.S. SmartSuite of e-Commerce services include SmartFill, SmartStock, and SmartShip Optimizer for calculating the optimal shipment method so orders are delivered at the lowest cost at guaranteed delivery times.

  • Fulfillment Center Network
  • SmartFill API

Request a Quote

Our 3PL fulfillment experts can provide a shipping analysis to see how you may be able to take advantage of faster delivery times and lower shipping costs by shipping from multiple fulfillment centers in our network. Stop wasting time and money on unnecessary transits and high shipping costs. Talk to our fulfillment team today to learn how we can work together to optimize your eCommerce strategy!

Why RSL?
100% Order accuracy RSL
What our clients say
Vet Organics Clients loved RSL
Vet Organics

We began a search and quickly concluded that we needed a larger company with multiple fulfillment centers that we could grow into, rather than choose a company with one single, centrally located, fulfillment center.

Our fitness client loved their experience working with us.
Fitness Product Company

Even though we’re not physically handling the order fulfillment, we feel like we are in complete control of the process.

Morrison Outdoors talked about using our network.
Morrison Outdoors

We used 2 other warehouses before RSL, and I can honestly say that it feels like RSL has the best of all worlds – unbeatable prices, exemplary service, perfect consistency. I’m grateful to be your customer!

Rakuten Super Logistics is now ShipNetwork
Learn More