Purely Elizabeth

Check Out Below What They Said

We interviewed Natalie of Purely Elizabeth on her experience in fulfillment and shipping before and after working with RSL. See what she had to say. Audio transcript below has been edited for clarity.

What was it like before you started working with RSL?

When I first started at Purely Elizabeth we were shipping just out of our Boulder warehouse. So I was literally printing out the orders, packing them, shipping them, writing down lot codes manually—like doing all of that by myself, which was insane.
That was when our volume was still very small, I think we got maybe 30 to 50 orders a week. And then last year when [orders] started to pick up, our 3PL that does our distributors [orders] and all our big business, they agreed to do ourShopify fulfillment and so they started doing that because they already had all the product on site.
They [current 3PL at the time] were going into Shopify and printing out our orders. But then we ended up having a 10-year anniversary sale, and got slammed with I think like 500 orders that weekend and they were not prepared for that… I had already set ourselves up for you guys [RSL] doing sample fulfillment for us, but you weren't integrated with our Shopify doing our website yet. And then I think you must have started our website shortly after that.
I remember we used to have big sales and it was like if we got 60 orders over the weekend we were like, oh my God it’s going to take us all week to ship these!

What about our business surprised you the most?

I think how quickly you guys ship orders. I remember [the team] saying like the biggest complaint is usually like it's too late to cancel the order because you guys already shipped it out.Which is awesome because that was definitely not like what we were doing before. It took us a long time to get orders [out].
It's very rare that people want to cancel and if they want to add to their order, we can do that manually like just ship them another package. But yeah, that's been awesome. That's how quickly you guys fill orders.

What would you tell someone who's considering RSL for fulfillment and shipping?

I would definitely recommend you guys, especially for businesses that are looking to expand. I don't know the whole scope of what you guys do, but for us—businesses that are looking to expand their website sales, or even you guys have been really helpful with influencer mailers helping us put together kits.
There are so many natural food companies that are just starting up and everybody starts out just doing that [fulfillment and shipping] on their own—you guys area great fit for that. It still feels like our company, but like you guys are just an extension of that, helping us grow our orders.
I would highly recommend you guys.

Is there anything else that you would like to comment on her say about RSL?

I want to say thank you for how awesome you guys have been because we were able to grow our website sales this year significantly. We could have never done this if we didn't have a resource like you guys.
This year so far is probably 10 times what we did last year. So yeah, just thank you.You guys have been awesome [helping] grow our business.

About Purely Elizabeth

Start a natural foods company.” Those were the words I wrote down on a blank piece of paper while in class at my holistic nutrition school. My goal was simple. I wanted to provide healthier, better-tasting alternatives to what was currently on the market, using the incredibly powerful superfoods that I was learning about in school like quinoa, hemp and chia seeds.
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