eCommerce Shipping 101: Building Your eCommerce Shipping Strategy

In this feature, BlueTuskr talks about the basics of creating an efficient shipping strategy for your eCommerce business.

By:
Rakuten Super Logistics
-
eCommerce Strategy

This is a guest post provided by BlueTuskr.

The way of conventional commerce took a hard hit when the internet became a hub for businesses to ship their wares. E-commerce has quickly grown in popularity ever since its inception, and these days it's such a powerful force that the majority of all consumer transactions are done online.

With this in mind, your business needs to start building an e-commerce shipping strategy - and do it ASAP. Just because you have an online presence doesn't mean you have your shipping strategy put together in a manner that will minimize your shipping while maximizing your profits. What will it take to get the most out of your e-commerce experience?

Luckily, the answer isn't as difficult as you might think. This article shows you what you need to know to build the best strategy for your business's needs. Read on to find out more!

Watch Your Shipping Costs

What's the number one reason for online cart abandonment? If you guessed "high shipping costs", you were correct.

The amount you charge for shipping is extremely important, so much so that well over half of all cart abandonment issues were due to high shipping costs and other pricey fees. If you want to avoid having your potential customers abandon their carts, you'll need to give them lower fees, or even make shipping free on the condition they spend a certain amount on one order.

Your Carrier Matters

Your goods aren't getting into the hands of consumers without being shipped through a carrier first. That said, it's obvious that the carrier your choose is important, and you want to make sure you pick one that's fast, reliable, and cost-effective.

Most companies tend to choose powerhouse names like UPS and FedEx, but there are plenty of other carriers that ship locally while offering a great price on their services. Make sure to shop around to find one that works for your needs.

Choose the Right Packaging

Not everything should be thrown into a cardboard box. There are many different packaging options available, and each one is useful for a particular type of product. Make sure you select a package that fits your goods and offers maximum protection as they move from your fulfillment center to your paying customer.

Master Your E-Commerce Shipping Strategy

Now that you know what it takes to maximize your shipping efforts, your e-commerce shipping strategy will help you scale your online presence and fulfill e-commerce orders like never before. Of course, learning about e-commerce shipping is only the beginning of mastering the would of online business - and we can help you learn the ropes.

BlueTuskr is a leading company that specializes in all manner of e-commerce know-how, and we want to use our expertise to make sure you succeed. We offer assistance with branding design, content marketing, SEO & SEM, inbound marketing, email marketing, and so much more.

Take a look around to see what we have to offer, and reach out whenever you're ready to work with us. Let's help your business grow to the next level!

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Rakuten Super Logistics is a leading eCommerce order fulfillment company that provides the scalability, flexibility, and cost savings retailers demand.

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